Jack Darrer Media
Cookie Policy
Last updated: 28/09/2026
Who we are
This website is operated by Jack Darrer Media (“we”, “us”, “our”).
- Business name: Jack Darrer Media
- Trading address: 15 Roslea Drive, Glasgow
- Email: info@jackdarrer.com
- Website: https://jackdarrer.com/home
We are the data controller for personal data collected via cookies and similar technologies on this site.
What this policy covers
This Cookie Policy explains:
- What cookies and similar technologies are;
- Which cookies we use on this website;
- Why we use them;
- How long they last; and
- How you can control or reject them.
This policy should be read together with our Privacy Policy.
What are cookies and similar technologies?
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. They help the site remember your actions and preferences and can also be used for analytics and advertising.
We also use similar technologies, such as:
- Pixels and tags (e.g. Meta Pixel, Google Ads tag);
- Local storage and session storage in your browser;
- Scripts that load third-party services.
Together, these are referred to in this policy as “cookies”.
Types of cookies we use
We use the following categories of cookies:
4.1 Strictly necessary cookies
These cookies are essential for the website to work. They enable basic functions like page navigation, security and access to secure areas. Without these cookies, the website cannot function properly.
These cookies do not require your consent under UK law.
Examples:
- Session cookies that keep you logged in while you use our contact forms or booking system.
- Security cookies that help protect against fraud and abuse.
- Cookies set by our website platform that are required for the site to function.
4.2 Analytics cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information such as:
- Pages visited;
- Time spent on pages;
- Referring websites;
- Device and browser type.
We use this information to improve the website and our services. Where these cookies are first-party, used only for statistical purposes, and do not share data with third parties, they may be exempt from consent under the UK’s Data (Use and Access) Act 2025. Where they do not meet those conditions, we treat them as non-essential and only use them with your consent.
Examples:
- Google Analytics cookies (e.g. ga, gid).
4.3 Marketing and advertising cookies
These cookies are used to:
- Track your activity across websites;
- Build profiles of your interests;
- Show you relevant ads on other sites (remarketing); and
- Measure the performance of our advertising campaigns.
These cookies are not strictly necessary and require your prior opt-in consent under PECR and UK GDPR.
Examples:
- Meta Pixel cookies (e.g. fbp, fbc) used for Facebook and Instagram advertising and remarketing.
- Google Ads / Google Marketing Platform cookies (e.g. IDE, test_cookie, gcl*) used for conversion tracking, remarketing and audience building.
The cookies we use
We review our use of cookies regularly. This section will be updated whenever we add, remove or change tools. The tables below describe the main cookies and similar technologies currently used on this website.
5.1 First-party cookies (set by us)
| Cookie name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ghl_session (or similar) | Jack Darrer Media | Maintains your session when using forms, booking or other interactive features | Strictly necessary | Session |
| cookie_consent (or similar) | Jack Darrer Media | Remembers your cookie consent choices | Strictly necessary | Typically 6–12 months (as configured) |
Additional first-party cookies may be added in future as we update our website or tools. Any new strictly necessary cookies will be added to this table.
5.2 Third-party cookies (set by other companies)
| Cookie name(s) | Provider | Purpose | Type | Duration | More info |
|---|---|---|---|---|---|
| _fbp, fbc | Meta Platforms Ireland Ltd | Advertising, remarketing and conversion measurement via Meta Pixel | Marketing | Typically 90 days (may vary) | facebook.com/policies/cookies/ |
| ga, gid, gat, gtag.js | Google Ireland Ltd | Analytics – understanding site usage (Google Analytics 4) | Analytics | 1 day – 2 years (varies by cookie) | support.google.com/analytics/answer/6004245 |
| gcl*, IDE, test_cookie, ads/ga-audiences and related | Google Ireland Ltd | Advertising, conversion tracking, remarketing and audience building (Google Ads / Google Marketing Platform) | Marketing | Varies (e.g. 90 days for gcl*, up to 2 years for IDE) | support.google.com/google-ads/answer/9105838 |
We may from time to time use additional third-party tools for analytics, advertising or functionality (for example, LinkedIn Insight Tag, TikTok Pixel, Microsoft Advertising (UET), heat-mapping or session-recording tools). If we do, we will update this table with:
- The cookie or technology name;
- The provider;
- Its purpose;
- Whether it is strictly necessary, analytics or marketing;
- Its duration; and
- A link to the provider’s privacy/cookie information.
Until such tools are added and this policy updated, they will not be used on this website.
How we use cookie data
Where cookies process personal data (for example, by linking activity to an identifier), we use that data to:
- Operate and secure our website;
- Understand how people use our site so we can improve it;
- Measure the performance of our marketing campaigns;
- Show you relevant advertising and limit how often you see the same ad; and
- Build audiences for advertising on platforms such as Meta (Facebook/Instagram) and Google.
Our legal bases under UK GDPR are:
- Consent – for non-essential cookies (marketing and most analytics).
- Legitimate interests or contractual necessity – for strictly necessary cookies required to provide the website or respond to your requests.
Who we share cookie data with
Cookie data may be shared with:
- Service providers who operate tools on our behalf (e.g. for website/forms, Google for analytics and ads, Meta for advertising). These providers act as processors or joint controllers depending on the service.
- Advertising platforms (e.g. Meta, Google) which may combine cookie data with other information they hold about you to show personalised ads and measure campaign performance.
Some of these providers may transfer data outside the UK. Where this happens, we rely on appropriate safeguards such as the UK’s international data transfer agreements and the providers’ own compliance frameworks (e.g. EU-US Data Privacy Framework where applicable).
We do not sell your personal data. We may share aggregated, non-identifiable information derived from cookie data for reporting and optimisation purposes.
How long we keep cookie data
Retention periods depend on the specific cookie:
- Session cookies: deleted when you close your browser.
- Persistent cookies: stored for a fixed period (e.g. 30 days, 90 days, 2 years) as shown in the tables above.
We do not keep cookie data for longer than is necessary for the purposes described in this policy. When cookies expire, the information they hold is automatically deleted or anonymised.
How to control or reject cookies
You can control cookies in several ways:
9.1 Cookie banner / consent settings
When you first visit our website, you are shown a cookie banner where you can:
- Accept all cookies (including analytics and marketing);
- Accept essential only (reject non-essential cookies); and
Change your preferences at any time by:
- Clicking the “Cookie Settings” link in the website footer (where available), or
- Clearing your cookies and revisiting the site, which will show the banner again.
If you reject non-essential cookies, we will not place marketing cookies (such as Meta Pixel and Google Ads cookies) or non-essential analytics cookies on your device.
Please note that if you use multiple devices or browsers, you will need to set your preferences on each one.
9.2 Browser settings
Most browsers allow you to:
- See what cookies are stored and delete them;
- Block all cookies or only third-party cookies; and
- Set preferences for specific websites.
Instructions are usually in your browser’s “Help” or “Settings” menu. Note that blocking all cookies may affect the functionality of some websites.
9.3 Opt-out of targeted advertising
You can also opt out of some targeted advertising via industry opt-out tools, such as:
- Your Ad Choices (UK): youronlinechoices.com/uk
- Network Advertising Initiative (US): networkadvertising.org/optout.asp
These tools are browser- and device-specific. If you clear your cookies or change devices, you may need to opt out again.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology or legal requirements. The “Last updated” date at the top of this policy will show when it was last changed.
When changes are significant (for example, new types of marketing cookies), we will:
- Update the tables in Section 5;
- Where appropriate, refresh our cookie banner so you can review and update your choices; and
- Update the “Last updated” date.
We encourage you to check this page periodically for any updates.
Your rights
Under UK data protection law, you have rights including:
- The right to be informed about how we use your personal data;
- The right to access your data;
- The right to correct inaccurate data;
- The right to request deletion of your data in some circumstances;
- The right to restrict or object to certain processing;
- The right to withdraw consent at any time (where we rely on consent); and
- The right to lodge a complaint with the Information Commissioner’s Office (ICO).
To exercise these rights, contact us at: info@jackdarrer.com.
We do not currently employ a Data Protection Officer (DPO). All data protection queries should be sent to the email address above.
Contact us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
- Email: info@jackdarrer.com
- Address: Jack Darrer Media, 15 Roslea Drive, Glasgow
You can also contact the ICO directly if you have concerns about our use of cookies: ico.org.uk.